Online Hearing Test
Today Closed
910 N Main St, McAllen, TX 78501
(956) 467-1155

Intrigue AI

Hearing Aid Technology

Intrigue AI - Small, custom, "invisible" hearing aid with industry-leading battery life up to 51 hours

Better hearing never sounded so good

Experience the difference better hearing technology can make.

Hearing loss might start in the ears, but it happens in the brain. Intrigue AI hearing aids mimic our cerebral cortex – processing sounds the way a “normal” auditory system does and filling in the gaps produced from years of hearing loss.

Packed with sophisticated technology, they make over 80 million adjustments per hours, automatically, without you needing to do a thing.

The result? Clear, distinct, and true-to-life sound quality.

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Intrigue AI Product Features

Neuro Sound Technology

Processes sounds faster and more accurately and mimics the way our auditory system processes sound. Automatically adapts to the environment, making up to 80 million adjustments every hour without having to change settings or controls.

Connectivity & streaming

40% longer wireless range than previous technologies, which offers clear and confident streaming from any device. The 2-Way Audio feature uses the hearing aid microphones to pick up and stream your voice directly to compatible iPhones and iPads, allowing you to talk hands-free.

Clearer speech recognition & feedback-free listening

30% improvement in speech recogniton in noise, which offers significant enhancement in speech clarity, especially in loud environments. Enjoy feedback-free listening with our best-in-class feedback cancellation system. 

Durable & waterproof* 

Our Pro8 HydraShield technology is built tough to withstand sweat, dirt, dust, drops and dunks.

*Up to 3 foot depth. Rechargeable styles only.

Personal health monitoring

Uses the science of the ears to help you accurately count steps, track engagement and achieve well-being goals.

Discreet, ergonomic design

Rests snug behind the ear, making it barely noticeable to others.

All-day rechargeability

Charge overnight and wear confidently all day long – up to 51 hours

Intrigue AI are engineered to help wearers: 

  • Hear sounds the way the brain intended. 
  • Keep connected, stay engaged and miss fewer meaningful moments. 
  • Enjoy enhanced listening moments, improved well-being, and easier everyday living.

Styles with Intrigue AI

RIC RT

mRIC R

RIC Standard

Experience our unique approach to hearing restoration

Learn about what you should expect when you visit our location.

What to Expect
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Customer Reviews

(Translated by Google) The staff provides excellent customer service. I loved how quickly I was able to schedule an appointment at New Sound on Main Street in McAllen, Texas. The appointment was for July 16, 2026. Stephanie and Ms. Garza were always smiling and willing to help customers. Thank you...

Yolanda, on Google
Henry Garcia, on Google

Professional friendly great customer service

Priscilla Sanchez, on Google

Great service, they are always quick with getting my grandpa in for an appointment! The ladies who work here are wonderful and very patient. They also do a phenomenal job at explaining things in detail to both myself and my grandpa. It also helps that they know both English and...

jurissa villarreal, on Google

Very professional staff with attention to detail, courteous and friendly.

J.A. CruzAlta, on Google

This was my first experience getting a hearing test and I was very pleased with how I was taken care of and how great it was to get my results immediately after the test. The lady who did my test was Cynthia and she was very professional.

Noelia Reyna, on Google
Susana Velasco De Carrillo, on Google

Right on time and very nice to work with.

James Wilcox, on Google
Ana Lopez-Marroquin, on Google

Awesome service

Omar Martinez, on Google

I had an appointment today with Stephanie @ Newsound Hearing. Very thorough and knowledgeable, also friendly. Had teleconference with Dr.,went very satisfactory and educational. Keep up the great work đź‘Ť.

Rey Vasquez, on Google
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